How the largest SaaS event in the world supercharges its email design

The story

SaaStr runs the largest SaaS event in the world, and they send a lot of email to promote it. Their team uses Beefree, a drag and drop builder for emails and landing pages, to design those emails quickly and keep them looking great.

I shot on site at SaaStr and built the story around how their team works, with the event buzzing in the background. I handled the creative direction, production and editing.

It became a strong proof point for prospects. It lives on our customer stories page and YouTube, and sales used it in follow ups.