How Optimizely cuts campaign build time by 50% with Beefree SDK

The story

Optimizely is a digital experience platform, and its team was losing a lot of time building email campaigns. They started using Beefree SDK, an email builder that software companies can add right inside their own products.

I couldn’t be in the room for this one, so I directed the interview remotely. Then I built out the story in the edit with product footage and motion graphics, so it still feels like you’re sitting across from them. I handled the creative direction, production and editing.

Optimizely cut its campaign build time by 50%. Sales used the video in follow ups, and it ran on our customer stories page, YouTube and social.