Beefree: Email creation with no limits

The story

Beefree started in 2014 as BEE, short for Best Email Editor and the code name for the project. Over time the company outgrew that name. It confused people, and it didn’t reflect everything the product had become.

The rebrand needed a video to introduce the new name and what it stands for. I built it around one idea, freedom. Freedom to design emails with no limits, and the freedom for any team to get great tools, whatever their budget. Every shot shows teams designing together with nothing holding them back. I directed and produced it.

It launched the new name with a clear promise, email creation with no limits, while keeping the values longtime customers trusted.