How Madison Taylor cut email development time by 66%

The story

Madison Taylor is a marketing agency that builds a lot of emails for its clients. Building them by hand was eating up hours their team could have spent on creative work, so they started using Beefree, a drag and drop builder for emails and landing pages.

I interviewed their team in person, uncovered how Beefree addressed their pain points and turned it into a case study. I handled the creative direction, production and editing.

They cut their email development time by 66%. Sales used the video in decks and follow ups, and it ran on our customer stories page, YouTube and social.