Discover Investing Basics with TD Direct Investing

The story

TD is one of Canada’s biggest banks. TD Direct Investing wanted to help new investors learn the basics, but the bank had never built an online learning centre before.

There was no playbook and no visual standard, so I helped create both. I led the creative direction, set up the post production workflow and defined the look every video in the program would follow. Then I designed, produced and edited the videos and helped scale them into a full library.

I helped launch TD’s first Online Learning Centre, and those standards shaped its whole client education program.