This is CRAM

The story

CRAM was a free, one night learning festival on April 5, 2019, open to the public, where four of Toronto’s top universities came together to work on one event. It was the first of its kind in Canada.

I wanted the promo to be a tease. It’s fast paced and set to hard hitting drum beats, built to catch your interest and make you want to learn more. I handled the creative direction, production and editing.

It got people curious about a brand new kind of event and gave them a reason to find out more.