From Ideation to Creation and Beyond

The story

Beefree is a drag and drop builder for emails and landing pages. The company knew why it existed. The challenge was getting everyone else to feel it.

So I built the video around the people Beefree serves. A marketer sending their first campaign, a designer working on a landing page, a developer adding our builder to their own product. They all want to get from idea to finished work without getting stuck in the tech, the templates or rendering problems, and they want it to work for everyone, on any device, for every ability. I produced, edited and voiced it.

It became the company’s North Star, the clearest answer to why Beefree exists.