Olympic Rugby

The story

CBC Sports needed an open for its live coverage of Olympic rugby, something that gets viewers fired up before the first whistle.

I made a musical montage that cuts the hits and pace of the game to the beat, so the energy builds the way a match does. As Lead Producer, I produced and edited it.

It opened CBC’s live rugby coverage nationally and ran on CBC Sports’ social channels, which I helped grow to more than 2.5 million followers.