# Mark Ammendolia

> Mark Ammendolia is a Toronto-based creative director, video producer, executive producer and content marketer specializing in SaaS. He has 13+ years of experience leading video strategy, end-to-end production and customer education across SaaS, national broadcast and sports, and is a former CBC Sports Olympic producer.

## Quick facts

- Current roles: Executive Producer, Video & Creative at Beefree (2023–present) and Really Good Emails (2024–present)
- Previous roles: Creative Marketing Lead at Quo (formerly OpenPhone), 2022–2023; Manager, then Senior Manager, Creative Marketing & Digital Strategy at Voiceflow, 2019–2022; Digital Content Designer at TD Direct Investing, 2018–2019; Digital Producer and Associate Producer, Features & Olympics at CBC Sports, 2015–2019; Media Relations & Statistics and PA Announcer at Maple Leaf Sports & Entertainment, 2015–2016; Sportscaster and Field Reporter at Rogers Media, 2013–2015; Creative Director & Executive Producer (Freelance) at Discover, 2013–present
- Specialties: SaaS video production, product launch and feature release videos, customer case study videos, customer education and academy content, explainer videos, brand storytelling, scriptwriting, editing, motion graphics, voiceover, video SEO/AEO, and AI-accelerated production
- Results: $1.2M+ demo-influenced sales pipeline and $680K+ closed-won deals at Beefree and Really Good Emails; 500+ enterprise leads; 98% of surveyed Academy learners (205/209) use the product more effectively; 3,500+ Beefree Academy sign-ups in the first 18 months; 25% lift in feature adoption at OpenPhone; 3M+ social views
- Broadcast: produced for the Rio 2016 and PyeongChang 2018 Olympic Games at CBC Sports
- Education: McGill University BA (English, Communications, Film); Seneca post-graduate in Broadcast Journalism; Adobe Premiere Pro and After Effects certified
- Brands: Beefree, Really Good Emails, Quo (OpenPhone), Voiceflow, TD, CBC Sports, Hockey Night in Canada, MLSE, Rogers, BMW, RE/MAX, Children's Aid Foundation, Roots of Empathy, Ancestry.com
- Location: Toronto, Ontario, Canada
- Contact: mark.ammendolia@gmail.com
- LinkedIn: https://www.linkedin.com/in/markammendolia/

## Pages

- [Home](https://www.markammendolia.com/): portfolio, results, experience and testimonials
- [Voiceover](https://www.markammendolia.com/voiceover/): voiceover samples for Beefree, CBC Sports, OpenPhone, Voiceflow, Discover and TD Bank

## Work

- [Celebrating 10 Years of Email: My Fondest Memory at Really Good Emails](https://www.markammendolia.com/work/10-years-of-email-fondest-memory/): Employer brand content, Beefree
- [Celebrating 10 Years of Email: How Supportive Leadership Shapes Careers](https://www.markammendolia.com/work/10-years-of-email-leadership/): Employer brand content, Beefree
- [Celebrating 10 Years of Email: Falling in Love with the Problem](https://www.markammendolia.com/work/10-years-of-email/): Employer brand content, Beefree
- [How Madison Taylor cut email development time by 66%](https://www.markammendolia.com/work/agency-case-study/): Case study, Beefree
- [Ask Voiceflow: How do I become a conversation designer?](https://www.markammendolia.com/work/askvf/): Thought leadership, Voiceflow
- [International Athletes to Watch at the 2018 Olympic Winter Games](https://www.markammendolia.com/work/athletestowatchcbc/): Olympic feature, CBC Sports
- [Canada Bobsleigh and Skeleton Teaser](https://www.markammendolia.com/work/bobsleigh-skeleton/): Musical montage, CBC Sports
- [Greats of ’88: Eddie the Eagle](https://www.markammendolia.com/work/eddietheeagle/): Historical feature, CBC Olympics × Ancestry.com
- [Email Accessibility: Adding Alt Text](https://www.markammendolia.com/work/email-accessibility-alt-text/): Customer education, Beefree
- [Beefree: Email creation with no limits](https://www.markammendolia.com/work/email-creation-no-limits/): Brand video, Beefree
- [Friendships for Life](https://www.markammendolia.com/work/friendshipteaserbmw/): TV promo, CBC Olympics × BMW
- [How Ryna uses OpenPhone to eliminate sales bottlenecks](https://www.markammendolia.com/work/how-ryna-uses-openphone/): Case study, OpenPhone (now Quo)
- [Turn any HTML email into an RGE Studio project](https://www.markammendolia.com/work/html-to-rge-project/): How-to product education, Beefree
- [From Ideation to Creation and Beyond](https://www.markammendolia.com/work/ideation-to-creation/): Hero sizzle, Beefree
- [Greats of ’88: Karen Percy](https://www.markammendolia.com/work/karenpercy/): Historical feature, CBC Olympics × Ancestry.com
- [Life at OpenPhone](https://www.markammendolia.com/work/life-at-openphone/): Employer brand content, OpenPhone (now Quo)
- [How to use Mobile Design Mode in RGE Studio](https://www.markammendolia.com/work/mobile-design-mode/): Customer education, Beefree
- [Olympic Rugby](https://www.markammendolia.com/work/olympicrugby/): Musical montage, CBC Sports
- [OpenPhone’s Salesforce integration is finally here](https://www.markammendolia.com/work/openphone-salesforce/): Feature release promo, OpenPhone (now Quo)
- [How to set up your business voicemail greeting in OpenPhone](https://www.markammendolia.com/work/openphone-voicemail-greeting/): Product education, OpenPhone (now Quo)
- [What is PBX and how does it compare to other business phone systems?](https://www.markammendolia.com/work/openphone-what-is-pbx/): Explainer video, OpenPhone (now Quo)
- [Introducing group calling](https://www.markammendolia.com/work/openphone/groupcalling/): Feature release promo, OpenPhone (now Quo)
- [OpenPhone for Teams](https://www.markammendolia.com/work/opforteams/): Product overview demo, OpenPhone (now Quo)
- [Introducing scheduled messages](https://www.markammendolia.com/work/opscheduledmessaging/): Feature release promo, OpenPhone (now Quo)
- [How Optimizely cuts campaign build time by 50% with Beefree SDK](https://www.markammendolia.com/work/optimizely-case-study/): Remote case study, Beefree
- [Voiceflow Transcripts](https://www.markammendolia.com/work/productsizzlesvf/): Feature release promo, Voiceflow
- [2018 Red Bull Crashed Ice World Championship](https://www.markammendolia.com/work/redbull-crashed-ice/): Musical montage, CBC Sports
- [Mastering Complex Email Designs](https://www.markammendolia.com/work/rge-academy/): Course video content, Beefree
- [RGE Studio conference booth video](https://www.markammendolia.com/work/rge-conference-booth/): Conference display video, Really Good Emails
- [RGE Studio for Salesforce Marketing Cloud](https://www.markammendolia.com/work/rge-salesforce-marketing-cloud/): Long-form explainer, Beefree
- [What is a Registered Retirement Income Fund?](https://www.markammendolia.com/work/riff/): Course episode, TD Bank
- [Road to the Olympic Games Drop-in: Tory Nyhaug](https://www.markammendolia.com/work/road-to-the-olympic-games/): Drop-in show piece, CBC Sports
- [ROE Symposium 2021](https://www.markammendolia.com/work/rootsofempathy/): Event promo, Roots of Empathy
- [How the largest SaaS event in the world supercharges its email design](https://www.markammendolia.com/work/saas-event-case-study/): Case study, Beefree
- [Say Hello to Voiceflow](https://www.markammendolia.com/work/say-hello-to-vf/): Product hero video, Voiceflow
- [The Olympians: Scott Morgan](https://www.markammendolia.com/work/scottmorgan/): Olympic feature, CBC Olympics × BMW
- [Sport and Homophobia](https://www.markammendolia.com/work/sport-and-homophobia/): Panel intro video, CBC Sports
- [Discover Investing Basics with TD Direct Investing](https://www.markammendolia.com/work/tdlearningcentre/): Principal product sizzle, TD Bank
- [This is CRAM](https://www.markammendolia.com/work/thisiscram/): Event promo, CRAM Toronto
- [A Tribute to Scott Russell](https://www.markammendolia.com/work/tribute-to-scott-russell/): Tribute video, Western University
- [How TruCentive slashed email builder development time with Beefree SDK](https://www.markammendolia.com/work/trucentive-case-study/): Case study, Beefree
- [Unspam Speaker Bites](https://www.markammendolia.com/work/unspam-speaker-bites/): Event testimonials, Really Good Emails
- [Collaborate anywhere with your team](https://www.markammendolia.com/work/vf-collaborate-anywhere/): Feature release promo, Voiceflow
- [The Guide to Conversation Design](https://www.markammendolia.com/work/vf-conversation-design-ebook/): Ebook promo, Voiceflow
- [Visual Prototyping](https://www.markammendolia.com/work/vf-visual-prototyping/): Feature release promo, Voiceflow
- [Voiceflow introduces new integration with Google](https://www.markammendolia.com/work/voiceflowxgoogle/): Feature release promo, Voiceflow
- [Why Create an Investment Plan?](https://www.markammendolia.com/work/whycreateaninvestmentplan/): Targeted landing page video, TD Bank
- [Why We Give](https://www.markammendolia.com/work/whywegive/): Event opener video, Children’s Aid Foundation